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 Brittany Edmonds JB Meyenberg Jessie James

  Johann Baptist Meyenberg

 

(My Great Grandfather - on mom's side of the family)

Written by: Dr. Thomas Nussbauer

When I, some time ago, browsed through the "milk-economical" literature, I came across a photograph of a man with an attractive face: high forehead, strong eyes, wary hair and a van Dyke beard. Below the photograph a name was given: J.B. Meyenberg. This name sounded familiar, it aroused my interest and when I continued reading I found the reason : born in ZUG in SWITZERLAND. The fact that JBM's appeared next to that of the American Borden, the founder of the "condensed milk with sugar" industry, pointed to the fact that he must have been an important man, who was highly thought of in America.

Although the name Meyenberg is often found in the American literature and since long has taking its place with the "Prominent Americans of Swiss Origin", it is unknown in the Swiss and Zug literature. When some time ago an article appeared in the "New Zurich Newspaper" describing the history of his fathers house, JBM's name was not even mentioned.

Now I asked myself, what kind of "AUG"-man was he and where did he come from? I acted as I always do when I want to know something about "the old ZUG", I contracted Mr. Josef Bossard, retired administrator of the hospital. He, at once, remembered a certain Johann Meyenberg who had worked in the milk industry in Cham and who married a member of the Bossard family. He also gave me the address of the still living relation in Zug. From the latter I indeed got the information I wanted as Mr. Brossard still corresponded with the sons of Johann Meyenberg.

J.B. Meyenberg was born on December 11, 1847. His father was Johann, who died in 1906. His mother came from a family of 13 children, her name was Maria Anna Meier. The youngster inherited from his parents excellent spiritual gifts.

Regarding his childhood I could not get many details. He was baptized in Zurich and went to primary school in Baar and to college in Ober-Elsasz, where he studied mechanical engineering. In 1875-80 we find him employed in the milk industry in Cham.

He had a very lively, enterprising, energetic nature. He could work well with tools and machinery and was also a good observer. In his circle of friends he was called "the tall Johann" and it is said of him that he could not sit still, he had to be moving about and doing something.

On June 1st, 1878 he married Josephine Bossard. She was a caring wife, who helped him even in their most difficult years. He seemingly had the intention to remain in Cham, for he built there his house. Here his first children were born, a girl Hedwig and a boy Johann Philipp, who at present is the Executive Manager of the Meyenberg Milk Products Company.

In Cham he got the idea to develop a new process, on which he worked from 1880-83. The new process promised great possibilities and indeed made him later world famous. The most important product in the Cham factory was condensed milk made by adding sugar according to a method of the American Bordens. The "sugar added" condensed milk however, had certain disadvantages as it was not suitable for all uses in the kitchen and the bakeries. For this reason the search for a procedure to make condensed milk without sugar had been on for a long time. This, however, was not at all easy and even today it is not.

During the period that Meyenberg worked in Cham the factory already produced condensed milk without sugar according to a method by Scherff, which, however, had several drawbacks. Meyenberg did not like this method at all and studied to improve it. Through the introduction of a new principle, he hit the jackpot. The new principle was that the cans with condensed milk always had to be kept in motion during sterilization. He constructed the first equipment for this and so he was able to conquer the difficulties encountered so far and thus to manufacture a better product.

He made the new procedure available to the milk factory in Cham, but management was not interested. Why, they asked, change a system that works for a new one that may not be feasible at all. So they denied the necessary money for the conversion. This disappointment decided him to go to the U.S.A., hopeful that there he would find more understanding. He must have has a very difficult time, for it was not easy to leave wife, children and house in view of uncertainty facing him. Only his energy, trust in himself and his firm belief in his new method, conquered everything.

He resigned in 1883 from his job in Cham. Before he left for the U.S.A. he made a model of the mew machinery, which he used to apply for a patent in the U.S.A. Indeed in 1884 he received two patents for his invention.

Meyenberg traveled in the spring of 1884 to St. Louis, because it was there and in the surrounding area that many Swiss had established themselves. He met many of them in the bar of the "Green Tree" Hotel and he tried to explain to them, how his new method to make condensed milk without adding sugar would shortly receive a patent. Most of the people he spoke to were very skeptical and ridiculed him, but one among them suggested he go to Highland, 35 miles away, where many Swiss had settled in the dairy business. He did so and he succeeded, through his sincerity and his winning manners, to establish a company by the end of the year. As a good Swiss he named the company "Helvetia Milk Co.", which would use the new procedure. The company's capital amounted to $1500.00

In the shareholders meeting of February 15, 1885, a quarter of the shares were promised to Meyenberg, under the condition that he would only get if his method proved to be economically sound. The installation of the necessary machinery and equipment took place in a small old building. Before the installation was ready however, the bank where the money had been deposited went bankrupt, so that the shareholders had to pay again. Many of them considered this a bad sign for the future, but Meyenberg himself remained optimistic.

On June 15, 1885, the production started and that is the birthday of the worldwide "unsugared" condensed milk (or as the Americans called it "evaporated milk") industry. After only one month however, production has to be stopped. The first centrifuge was not strong enough and exploded, so that it had to be replaced. Apart fro this mishap, the production went fine and at the end of the year, the young company showed already a net profit of $1000.00. Meyenberg now got his promised shares and handed over the system to the director of the factory. Out of this modest beginning, big factories with beautiful equipment and specially trained personnel, were established later.

In the coming year however, Meyenberg encountered worse storms and dark days. From everywhere news was received that the condensed milk was not durable and went bad. The claims were so many that an extraordinary general meeting was called to decide if it was advisable to go on or to liquidate. The forceful intervention of a young farmer however saved the day and the factory was not closed. All the criticism was now directed at Meyenberg and his methods, although he could prove that the biggest share of the damage was caused by cans that were not properly closed. Nevertheless Meyenberg decided to resign.

He was not discouraged however. In the meantime his wife and children had come to join him. In Highland his second son, Walter, was born. The circumstances were such however that he did not want to stay here any longer. He journeyed on, contacted other companies and equipped factories, which applied his methods and procedures. Next we find him in Monroe, Wisconsin, where he marketed his product under the trademark "Monroe". He did not stay there very long. His next stop was Elgin, near Chicago, where he worked with the Elgin condensed milk company and where he marketed his product under the later famous trademark "Columbia". At the Chicago World Exposition in 1893, he won a gold metal. This success made him suddenly very known in America.

The production of condensed milk according to the Meyenberg procedure increased rapidly thanks to the superior quality of the product. Already in 1900 almost half of the total condensed milk production of 160 million pounds in the U.S.A was made according to the Meyenberg method.

From Elgin he moved to California to establish new factories. In Buena Park, where his third son, Werner, was born, he was so successful with the "Lily" trademark that he built another factory in Kent, Washington, where he introduced the "Carnation Milk" on the world market.

He moved back to California and in 1904 he became and American citizen. Although he was now 57 years old, he remained strong-willed and energetic. His last factory was built near Salinas in San Benito County, where many Swiss emigrants were living. The trademark "Alpine" was chosen as a remembrance of his beautiful fatherland. Because of this factory the whole district got such an economic push that the Americans assert that the name Meyenberg is forever linked to the history of the valley.

In 1911 he retired. His residence became San Jose, his house became known for its friendship and hospitality. Any foreigner felt immediately "at home". Meyenberg was appreciated by high and low society. To the simplest laborer he showed the same friendship as to the top employees. Proof of this was the nickname he was given in California: "Pop".

He and his wife, however, never could forget their beautiful Switzerland, notwithstanding their splendid home in California. They planned to go once more to see friends and relatives. They hoped to make the trip through the Panama Canal. However, both of them were destined not to enjoy their retirement for long. Mrs. Meyenberg died in March 1914 and seven months later, on October 29th, Mr. Meyenberg followed his wife. His death was deeply felt.

His sons and grandsons continued the work to which their father/grandfather had dedicated his whole life. The factories have been united under the name Meyenberg Milk Products Co. Heading the company is his eldest son Johann Philipp. In remembrance of their father they now call their condensed milk "Meyenberg Milk", shortened by the Americans to "MM Brand". They now also produce condensed goat milk which is very important from a medical point of view. By producing this milk they have realized an idea long cherished by their father, who for a long time had plans to import goats from Switzerland, in order to condense their milk and make it available to the world.

The newest products of the company are: condensed milk with vitamins added and "Victory" evaporated milk.

The importance of Meyenberg's discovery is best illustrated by some figures. After the invention of "sugar added condensed milk" it took 30 years to solve the problems of producing "no sugar" condensed milk. Today after 60 years, the modern machinery cannot be compared with the original equipment. However, in spite of many efforts to improve the procedure this has hardly been successful. This proves that Meyenberg had profoundly studied and found a solution to all the manufacturing problems.

I have pointed out already the Meyenberg's invention gave a big push to the entire milk industry. His sugarless condensed milk surpasses the production of "sugar added" by a factor of 4. It is also 5 times bigger than the canned meat production and 1/3 as big as all canned fruit.

It is however, very surprising that Meyenberg, this important man and real benefactor of mankind, this jewel of his "kanton" and an inspiration to its youth, is practically unknown in Switzerland. The biblical wisdom: "A prophet is never honored in his fatherland" was never more true than in the case of Meyenberg.

What was neglected in the past should be corrected in the future and many readers will agree with me that Meyenberg should receive the recognition which is due to him. Better late than never.

In conclusion, I want to quote what an American said of him: "His home was marked by kind hospitality and the last years of his life were doubly pleasant, for he had given far more for the betterment of humanity than he had received in return". Yes, he has given much to mankind and therefore we may be proud of him.